While this ad lacks any serious punch or flavor, it's nothing to scoff at. It's comfortable, reassuring, and provides some information. It may seem like a lot of fluff, but there is some really great imagery in it. The message addresses concerns that people have and their selection of clips is really effective. The images the campaign chose are community oriented and do a good job of putting Bill Bolling among the people. They really stuck to the theme of being a "neighbor." He's not wearing a suit, he's talking about his family, and he's playing with kids on a playground. It's a cohesive, workable, relateable, message. I'd give Bill Bolling an A.
Posts
